Work ACFE Greece
Raising the flag: the identity and campaign for The Fraud Games
A fraud conference at the Olympic Museum. We leaned into it: fair play, podiums, a torch, and a campaign that ran from June to September.
WHAT WE DID
- Campaign concept and line
- Identity and key visual
- Motion teasers
- Email campaigns
- Sponsorship prospectus
- Endorsement outreach
- 9national bodies endorsed the event
- 2,270contacts on the campaign list
- 14page sponsorship prospectus
THE BRIEF
Anti-fraud conferences tend to look the same: navy suits, padlocks, stock handshakes. ACFE Greece had to fill a hall and an online venue, and give sponsors a reason to want to be seen there.
WHAT WE DID
We took the venue as the idea. 'Raising the Flag for Fair Play' became the line; the torch, podiums and guilloché patterns became the system. Save-the-dates, a postcard, motion teasers and newsletters carried it to members. A 14-page prospectus carried it to sponsors.
WHAT CHANGED
Nine national bodies put their name behind the event, and the in-person hall filled ahead of the day.
